New collaboration brings the association's annual gathering to a leading industry event in Baltimore

WASHINGTON, Oct. 29, 2026 /PRNewswire/ -- The Window Covering Manufacturers Association (WCMA) announced today that it will hold its Annual Meeting in conjunction with Sun Shading Expo North America (SSENA) beginning in 2027. The gathering will take place during SSENA, October 26–28, 2027, at the Baltimore Convention Center in Baltimore, Maryland.

The collaboration brings WCMA members and industry leaders together at a trade event dedicated to window coverings, sun shading products, technologies, and solutions. By aligning its Annual Meeting with SSENA, WCMA will offer members an opportunity to connect with a broader cross-section of manufacturers, fabricators, suppliers, and other industry professionals in one location.

"Sun Shading Expo brings together interior and exterior shading professionals from across the industry, making it a natural setting for WCMA's Annual Meeting," said Ralph Vasami, Executive Director of WCMA. "We welcome the opportunity to connect with industry colleagues and share timely information on the standards and regulatory developments that matter to our members and the broader industry."

For Sun Shading Expo North America, the addition of WCMA's Annual Meeting represents an important step in strengthening the event as a place where the industry comes together to exchange ideas, develop relationships, and explore what is next for the market.

"From the beginning, one of our primary goals for Sun Shading Expo North America has been to bring our industry together under one roof," said Don Macumber, Executive Vice President of Messe Stuttgart Inc. "Having WCMA choose Sun Shading Expo as the home for its Annual Meeting is a wonderful step toward that goal. Just as important, their expanded participation brings tremendous value to our exhibitors and attendees through education, industry expertise and access to resources that help their businesses grow. We're genuinely excited to welcome WCMA and look forward to building a long and successful relationship together."

Additional details about the WCMA Annual Meeting, including the schedule and participation information, will be announced as planning progresses.

About Sun Shading Expo North America

Sun Shading Expo North America is a trade event serving the window covering and sun shading industry, bringing together manufacturers, fabricators, suppliers, and industry professionals to discover products, explore innovations, and build business relationships. The 2027 event will take place October 26–28 at the Baltimore Convention Center. For more information, visit sunshadingexpo.com.

About the Window Covering Manufacturers Association

The Window Covering Manufacturers Association (WCMA) is a trade association representing manufacturers and suppliers in the window covering industry. WCMA supports the industry through education, collaboration, and initiatives addressing issues important to its members.

Contact: kkurtz@kellencompany.com 

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SOURCE Window Covering Manufacturers Association (WCMA)